DAARWYN is an intelligent orchestration platform for B2B go-to-market. One platform. The capabilities you need.
Intelligence to help you act.

01How DAARWYN works

One intelligent platform. Configured around your goals.

DAARWYN brings together a connected set of GTM capabilities, with intelligent orchestration to help you decide which actions to take and when. Every business has different priorities, so access is configured around the solutions and functionality that are relevant to your team. Use the capabilities you need, without the complexity of a one-size-fits-all suite.

Explore the capabilities that can help you engage buyers, generate leads and drive sales.

See the six capabilities →

02GTM solutions

Six connected capabilities. One route to better GTM outcomes.

DAARWYN combines customer and campaign management, data activation, audience intelligence, outreach and predictive insights. Together, these capabilities help marketers move from understanding their market to activating campaigns and learning from engagement.

• Live Customer & pipeline management Keep opportunities, campaign performance and customer relationships connected in one view.
• Testing Campaign orchestration Plan, launch and measure GTM campaigns, coordinating the work and resources needed to deliver them.
• Live Data activation Search, enrich and activate business data to support more relevant targeting and stronger campaign execution.
• Live Audience intelligence Build a clearer picture of the audiences you need to reach using supported business data sources.
• Live Outreach orchestration Create and coordinate email outreach using delivery infrastructure designed for regional execution.
• Concept Intelligence & next-best action Use changes in data and observed behavior to identify useful next steps and help prioritize action.

The capabilities available to each customer can be configured to match their needs.

Tap a module to read what it does.

Who It’s For →

03Who it’s for

GTM solutions shaped around the way you work.

DAARWYN can support different go-to-market models, from organizations running campaigns directly to partners coordinating demand generation across a wider channel. The platform is configured around the workflows, capabilities and access each model requires.

• For demand generation partners Coordinate delivery and collaboration across lead-generation programs.
• For channel and ecosystem programs Support partner setup, program visibility and the allocation of campaign resources.
• For in-house marketing teams Access self-serve GTM capabilities to plan, activate and measure campaigns.

The right configuration depends on your goals, operating model and the capabilities you need. Speak to us to explore the options.

Select a package to highlight it in the model.

Flexible by Design →

04The model

Flexible by design. Focused on what moves your business forward.

DAARWYN brings the capabilities you need into one connected experience. Your configuration reflects your goals and operating model, while the platform can adapt as your requirements evolve.

1. 01

   A connected experience. Work across relevant GTM capabilities in one platform.

2. 02

   A tailored configuration. Make the tools and functions available that your team can meaningfully use.

3. 03

   Room to evolve. Adapt your configuration as your campaigns, team or go-to-market strategy changes.

4. 04

   A consistent foundation. Different use cases are supported by a shared platform, helping keep the experience coherent.

The Intelligence →

05The intelligence

Intelligence that helps you decide what to do next.

DAARWYN is powered by Amplifye.AI, Demand AI’s AI technology foundation. It brings industry and data intelligence into the orchestration of GTM activity, helping marketers identify useful next steps and decide when to activate the capabilities available to them.

1. 01

   From insight to action. Connect intelligence with practical campaign and buyer-engagement activity.

2. 02

   Built around GTM. Apply AI to the realities of B2B marketing and demand generation.

3. 03

   Designed to support better decisions. Help teams prioritize actions and focus effort where it can make a difference.

More about Amplifye.AI →